mix it up
Ten years ago, in November 2007, our small family business sold our first SideSwipe. We became the first company to introduce a beater with a spatula edge and started a worldwide trend! We got lots of buzz, even though we only had a model for tilt-head mixers at the time. After being recommended by online organizations and America's Test Kitchen, we sold our entire inventory well before Christmas that year. In subsequent years, we developed new models, colors and made improvements.
There are now a few different brands of wiping beaters for sale, but we think SideSwipe still has the most features to offer. Not only does it swipe the bowl as it mixes, it also forces the ingredients down and into the bowl. Flat beaters (including that other one with the single wiper) force the ingredients upward and not into the mixture. Plus, our divided fins allow you to add things like chips and nuts to your batters without them getting crushed or jammed against the bowl. Those fins aren't just decorative, they serve a purpose! We think it's worth a couple seconds' worth of cleaning to get the fluffiest creamed mixtures imaginable.
We'd like to thank all our customers for their support and the word of mouth that has helped our small company carve a little niche into the market. And we welcome new friends to try SideSwipe for themselves.
Please look for - and like and pin - our new posts, like the one below, on Pinterest.